LEAD GENERATION, CONVERSION & COMMUNITY

This is done for contract farming as an investment & donation opportunity.

The pandemic situation created the need for people to look beyond their jobs and relook at their investment portfolio. We used the sentiment of the market to promote contract farming as another vehicle of generating passive income. So, the whole marketing strategy is encapsulated in the idea of not putting all the eggs in one bascet.

5cat advertised in social media, mainly facebook. The response was overwhelming. Our email was flooded with leads on daily basis. The interesting part is that our landing page is telling people upfront that minimum investment is Rm10,000 and they still registered and the quality of leads is really good. 

How do we know that the quality of leads is good?
Well, after registering, the prospects get to attend a Free webinar and at the end of the webinar, there is an offer for them to invest. 
5cat is pleased to say that we had 30-40% conversion. That is a clear indication of quality leads. 

How about building a community?
Well, those who started investing in farming, they become part of the community and they get weekly updates on farming projects plus they will be the first to receive new offers. 
Another benefit of the community is that, the client will save more money, because the new farming projects are promoted within the community and the members started referring other friends into the system. Very powerful.

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