Lead Generation5cat just completed a 3 months campaign for one of the top 5 property developers in Malaysia.
Our scope was to get leads using social media platforms mainly facebook, and get those leads to attend a webinar and after that, give them another training webinar. The response was great. We noticed that our facebook targeting worked well and the short video content got people's attention. Result: 1000 leads within 3 weeks Content to ConvertLast quarter of 2020, in the midst of the pandemic challenge, we accepted an interesting project for one of the major fertilizer providers in Malaysia.
Their main challenge was their market position. Their product is imported from Europe and the price point is higher than many competitors. But, we found out that many farmers were very happy with their product quality and harvest yield. So, we decided to produce a simple but powerful testimonial video so they could use it in social media but also as a way to educate their prospective customers. Digital & Ground ActivationOne of the top 3 pharmacy retailers came to 5cat for their launch of the loyalty program via their mobile application. They were interested to use one of our inhouse talent "Mr Bean" impersonator for the launch in one of the shopping malls.
5cat expanded the scope by producing a pre-launch video for them in social media highlighting the benefits of the loyalty program. The video got high engagement in social media. Then, during the shopping mall ground activation, our "Mr Bean" got the crowd to download the mobile application before taking photos with him on stage. The campaign was very successful, digitally and on the ground. Digital to Ground LeadsRobotics is one of our signature workshops for families.
The parents register online for the workshop and 5cat will do reminders and follow up to make sure the leads gathered will turn up during the ground activation at our client's place. 5cat will exceed our KPI committed to the client. |